World AIDS Day

I have many friends who are HIV+. I have many who are not. Part of my life has been spent working in the HIV/AIDS fundraising world. It is deeply troubling to me that we have been searching for a cure for over 25 years and it has eluded us. What is more troubling is that rates of HIV infection continue to rise, partiularly among younger gay men. What are we doing wrong?
The following is an excerpt from a CDC page: "In August 2008, CDC published the first national HIV incidence (new infections) estimates using new technology and methodology that more directly measure the number of new HIV infections in the United States. The first analyses, published in the August 6, 2008 issue of the Journal of the American Medical Association (JAMA), showed that in 2006, an estimated 56,300 new HIV infections occurred - a number that is substantially higher than the previous estimate of 40,000 annual new infections."

For more information: http://www.cdc.gov/hiv/surveillance/incidence/sote/fullscreen.htm

What can you do? Wear a condom. Play safe. Talk about sex openly and honestly with your spouse, children and loved ones. Like many diseases, it is nearly 100% preventable by individual action. Realize that at this point, though the disease is easily prevented, it is expensive to hold in remission. There is also little hope of a "cure" anytime in the future.
I try hard to stay focused on business, but in this case, I believe strongly that the issue is powerful enough that we all should take note and be held accountable for our actions. Only through concerted, willful action will we be able to conquor the disease. Thanks for listening, and end of commercial!

Quiet on a Saturday night

Where is your "quiet place?" For me, oddly enough, it was in the laudromat on Saturday night. Amongst all those silent machines, flourescent lights and strangely loud/silent television screens, I found some solitude.
As a community leader, business owner and activist, I find being alone lately a deeply private and renewing span of time. While I was there, for about an hour, the only other person who came in was local police officer. He was documenting a break-in which had occurred that morning around 4 am. Someone had tried to break in to access the money in the coin changing machines. The perpitrator had been caught and nothing had been stolen.
This was a particularly surreal moment because the television show COPS was blairing from one of the TV screens. I chuckled at the irony but did not share it. As some of you may know, my partner, Anthony has been away now for over a month. He usually does the laundry. I felt close to him while drying and folding. Is that strange?
Regardless, what I wished to share with you is the importance of solitude, silence and reflection. In my partying 20s, the idea of being alone doing laundry on a Saturday night was even a possibility, now, it seems a kind of luxury. The luxury of doing a basic task, looking within and having some quiet time seems particularly important to those of us that are usually "on stage." Be sure to appreciate it for what it is, not missing the other distractions that may call to you.

When is it time to end?

When do you know it is time to end a relationship with a client? When do you end a relationship with anyone in your life? When have you been hurt enough to move on?

One of the statements that I have tried hard to live by is: "Change occurs when the pain of staying the same becomes greater than the pain of change." We all get different things from our work and personal relationships. We often receive monetary compensation, recognition, accolades and perceived power over things or people.

What is subtle and often not thought of when it is time to end is our own vanity and pride. We often will continue because we think we are smart, talented or "special" enough to change the way the world works. Often, we do this with little or no compensation, believing we can make the critical difference! Do not be fooled by your own vanity or desire to be the critical piece in a failing business. Step back and be objective about what you can contribute. It may be that you can make the difference, and be sure that you are able to be appropriately compensated for those efforts. All too often, we are limited by our own self perception and end up working for little to no return.

Be a smart entrepreneur, know enough when to say "enough!"

Richard & Homelessness

Today I spent some time with Richard. He is homeless. He came into the bike shop angry because he needed a new tube and thought we had given him a "slime" tube so he couldn't deflate the tire to change spokes or the tube. He is dirty, old, ugly, profane and hostile. He oddly enough didn't smell, other than the faint smell of old tobacco smoke. His bike looked like the one pictured, but less nice and more laden than with his stuff (which most would call "crap"). He had layers of clothing which were ratty and his hair, face and hands were caked with the dirt of outside living.

We started off on the wrong foot - him yelling and me firm that I wouldn't help him. We both calmed down after we saw the other wasn't being disrespectful to the other, we just didn't understand what the other was asking for. Then we both decided that the other was not an enemy, but rather a potential solution for his bike or my customer.

This was a strange revelation for me. I told Richard how much the repair would cost - $25 (which is the retail price point) and he agreed to that price and that he would pay it. I believed him.

He commented on my name, Seth, being similar to Set, the Egyptian god of evil and that must explain my foul disposition. He referred to his as a result of his name and the history of English monarchs who were vile with the same name. His hands moved swiftly and with certainty over the wheel, though he complained that his eyesight was failing. He laughed at himself in a genuinely self-deprecating way. I was stunned.

Homelessness is a problem in our world. Richard reminded me of a simple truth: He WANTED to live that way. It is not my place to attempt to provide what I think he needs, but to treat him the same way that other customers would be. Yes, he may have some mental illness, he may be an alcoholic, he may be far outside the norm, but he deserved to be treated with simple equality. If I constantly ask for that as a citizen, shouldn't I ensure that I treat others the same way?

Sue Sylvester, the aggressively competitive cheer-leading coach on the television show "Glee" in a recent confrontation with Mr. Shuster, the glee club adviser, said to him, "You don't know the first thing about me." Apparently, I didn't know the first thing about Richard either; he paid in cash, full price and even said "thank you."

Expectations

Do you have expectations of yourself and your business? During this time of Thanksgiving and pre-holiday madness, you might want to evaluate what they are. The reason I present this has to do with two very emotional conversations I had with two important people in my life: my father and step-dad.
Right after stepping off the plane in Michigan and unexpectedly going to the grocery store, my dad proceeded to have a very intense set of questions to outline the "expectations" of our relationship going forward. This was primarily an overview of monetary concerns that he had, or in actuality, what he did not wish to feel "obligated" to me. Then, Thanksgiving rolled around and my step-father seemed to be aghast at my failure to be making in excess of $100,000 per year. I humbly indicated what my compensation and lifestyle is really like and the realities in which Anthony and I lived in.
Some other people could have been offended or hurt by these parent's remarks. I took it in stride and looked at my life and my business objectively. It reminded me that simple survival is not sufficient in today's world, but rather the need to accumulate some assets and eliminate any and all obligations to others is part of the dream of many entrepreneurs. I am proud of the fact that I don't owe money to anyone for starting my companies. Though I still have school debt, I have survived five years of being in business including some of the worst times in recent economic memory. I share this to be a bit cathartic about what happened, but in addition to remind you, gentle reader, of the need to keep envisioning your success not just today, but how to be free of other's expectations. At the same time, you need to have clear sight to what YOU want out of your life and business. I am so thankful that I never feel I go to work anymore. I am just living my life and clients and customers pay me to live it! Isn't that remarkable? It is for today, but those conversations reminded me that at some point, I have to possess enough to sustain myself and my partner in our non-working life. Should I just continue to reposition my life and business so that I am always compensated for living it? That certainly seems like a possibility. What do you think?

Tree Lighting, Thanksgiving & Black Friday

Here is the official Press Release:

The Seal Beach Chamber of Commerce says a BIG HEARTY THANK YOU to the community for two outstanding events this past week. First of all the 30th Annual Thanksgiving Dinner served over 100 guests and 40 volunteers at St. Anne’s church. A fun time was had by all and an attitude of gratitude abounds. Special thanks to Bryan Hardwick of Seacoast Grace Church who spent countless hours coordinating efforts. Donors for the dinner include Anytime Fitness, Ayres Hotel, Binney Chase, Bogart’s, California Seashells, Crema Café, Devyn’s Garden, Dr. Oaxaca, El Burrito Jr., Finbar’s, Hennessey’s, Kinda Lahaina, Mahe, McDonalds, Merle Norman, Miss Seal Beach Pageant, O’Malley’s, Ruby’s, ServPro, Sweet Jill’s, LOTE, Tru 11 Form, Pavilion’s, Seacoast Grace Church, and Walt’s Wharf. Special recognition goes to Father Bob Vidal of St. Anne’s Church, Shirley Broussard, SWARM Group, Barbara Wellington, Volunteer Coordinator. There are two women in particular, Virginia Fairman and Joan Wofelt, whom without their dedication over the last 30 years, we would not have this grand tradition.
Next day, the 2nd Annual Tree Lighting at the Pier was a resounding success with over 250 people in attendance. Children played in the winter wonderland with trees provided by Snowy Pines and a photo cut out created and donated by Hampton Inn and Suite. Hot chocolate, coffee and cookies donated by Crema Café, Bogart’s and Pavilions were enjoyed by all. The FireDept. Reserves provided the antique fire truck for kids to see and climb on. The modern fire engine delivered Santa to the scene much to the delight of everyone there. Harbour Surfboard provided a surfboard for the Santa photos background. Seal Beach Animal Care Center and Surfrider foundation were on hand to educate and solicit volunteers and donations for their organizations. Coast party Rentals provided the popcorn machine. As the sky grew dark enough, Seth Eaker, President of the Chamber of Commerce, led the crowd in a countdown that culminated in the lighting of the tree covered in colorful LED, environmentally friendly bulbs! You can view the tree all month long in Eisenhower Park at the foot of Seal Beach Pier. This new tradition has taken hold and remember to SHOP LOCAL this holiday season!

Personally, you can see I had fun with the key volunteers and Santa! Boy was I tired! I love what I do in the community, and it is wonderfully draining. If you wonder how to increase visibility for your business - go be a leader. Trust me, I know. Also, it helps drive sales on days like Black Friday. People seek you out not because of a sale, but because they know you make a difference!

Thanksgiving 2009

Take a moment and just be thankful for your clients, friends, family and spouses. None of us get through it all by ourselves, so the people around you deserve your respect and thanks!

Consistency in your voice

Consistency is one of the unchanging laws of marketing and branding.

Inconsistency will erode awareness, loyalty, integrity and trust. When most people mention consistency, they mean visual consistency and there's no doubt that is critical. Making sure your materials have a recognizable look and feel to them is critical to your brand's success.

Today, however, let's focus on a different kind of consistency - you actual voice.

You've heard the old axiom “how you say something is more important than what you say.” That doesn't just mean the words you use. It's also about the attitude, tone and style. Have a clear idea of what your company's voice is. Regardless of how many different writers are involved, your materials should always be in the same voice. How do you "sound" in your communications pieces?

~ Are you formal?

~ Conversational?

~ Do you use short, choppy sentences or long, descriptive paragraphs? In other words, cadence.

~ Do you strictly adhere to grammar and style rules or do you take some liberties? What about slang or industry jargon?

What does each of those choices say about you?

Don't assume the right answer is based on industry stereotypes. Imagine the tone and style differences between a corporate law firm and a law firm that specializes in family law.

Your voice goes beyond the written words. What is the attitude of your radio promotion? How about your signage? Is your voice consistent in how you answer your phone? The signature line on your e-mail? What about your press releases and sales promotions materials? Your on hold message? Is it positive, distracted or just blah?

Think of all the ways you communicate to your customers, potential customers, employees, and vendors. How consistent and strong is your voice? Trust me, it matters.

-Thanks Altus Agency for the insights and thoughts presented here!

Being Thankful - Early

My op-ed piece for the Sun Newspapers which will hopefully be published for this Thursday's paper:

“Abundance is, in large part, an attitude,” remarked Sue Patton Thoele, a powerful contemporary writer. This year, in Seal Beach, we have an amazing number of blessings and abundance to be thankful for this year. We have a balanced budget and reserves in our town, incredibly low crime and great public services. At the same time, we have the natural beauty of Southern California and a fairly stable if not robust local economy. There are city-wide improvements which are occurring on storm drains, wells and other infrastructure projects. We have citizens making great positive impacts: Bill Ayres, Cypress College’s Citizen of the Year for Seal Beach and founder of the 5K/10K Run, Pastor Don Shoemaker of Grace Community as the Christmas Parade Grand Marshal, Kim & Steve Masoner of Save our Beach, Eric Lenahan of PONY Baseball (and the Chamber) and so many others.

At the same time, some things are a bit troubling in our society right now. There was the horrific shooting at Fort Hood, an act of homicidal desperation; a continuing degree of unemployment with an expectation of continued governmental support and now a sweeping set of health care reform to deliver yet more services to more people. Our national budget is in deficit and we continue to spend money as though we can print our way out of any problem. We vote for entitlement after bailout but seem to miss the issue of accountability to our taxpayers. We have a troubling cleanup occurring in our Bridgeport neighborhood by ARCO with not a lot of clear information going to our citizens until recently. For the second time in our history (the first being Prohibition), we are actually taking rights away from our fellow citizens in both California and Maine: the right to marry. This is troubling for me, as I am directly affected by that “taking.”

Among these concerns, there are a few other “unsung” heroes of our town. These heroes keep us on track and I think we owe them a debt of thanks. They are the activist who create a strong voice for their constituents – Mike Buhbe, Joyce Ross-Parque, Robert L. Goldberg, Eldon Alexander, Patti Campbell and a few others. Since the Chamber started having a government and public relations presence two years ago, I have been proud to be among them; these individuals have demonstrated a commitment to positive change that is admirable. Regardless of where you might stand on an issue, they are actually speaking about them to our Council and Commissions. Thank you.

Perhaps we should remember the words the famous Lebanese poet Kahlil Gibran, “You pray in your distress and in your need; would that you might also pray in the fullness of your joy and in your days of abundance.” In Seal Beach we have a tradition of improving our community. Impact Seal Beach on November 14th brought over 150 volunteers together to improve our parks and public spaces, we are about to have our 30th Annual Seal Beach Thanksgiving dinner at St. Anne’s and will welcome in the holiday season with our Holiday Tree lighting on “Black Friday” – so be sure to visit Main Street and then enjoy the festivities at Eisenhower Park on November 27th.

We must continue to come together to help preserve the quality of life within our town. I would ask each of you, how are you involved in community? Do you volunteer? Do you encourage your friends and family to participate? You should. Only through action together can we continue to grow that magic that is Seal Beach. So take a moment and be thankful for our unique community. Speaking for the Chamber, I know all of our member businesses thank you for a great year. If we don’t see you at the Chamber Annual Thanksgiving Dinner, then surely we will see you, your family and friends during our largest ever Christmas Parade on Friday, December 4th!

A multitude of sins in high sales. . .

One of the things you should be prepared for in any business is the reality of a need to "hide one's sins." No, I don't mean you should break any laws or evade paying taxes, but I do think that our own vanity or pride can help us in business by driving us to higher sales. Our businesses are a reflection of our own identity. The more successful the business, the more gratified we become as owners. Realize this and use it to drive you to further heights of effort. Only you can author the success of your business, so don't be afraid to hitch some of your vanity to the yoke of your business. Also, remember that with higher sales, you have more cash flow which almost invariably leads to a greater number of choices in your business.