One of the things you should be prepared for in any business is the reality of a need to "hide one's sins." No, I don't mean you should break any laws or evade paying taxes, but I do think that our own vanity or pride can help us in business by driving us to higher sales. Our businesses are a reflection of our own identity. The more successful the business, the more gratified we become as owners. Realize this and use it to drive you to further heights of effort. Only you can author the success of your business, so don't be afraid to hitch some of your vanity to the yoke of your business. Also, remember that with higher sales, you have more cash flow which almost invariably leads to a greater number of choices in your business.
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