Back & Better than Ever - SEO Style

After my day off, I have to say that I am brimming with excitement regarding the new opportunities that this economy presents.  I encourage clients to look to the web for key advertising opportunities.  I have done several tests recently with print media and have come to the following conclusions about traditional print advertising:

• Builds brand awareness
• Communicates how to reach out to a business
• Creates a sense of community to the business & its credibility in a community (it costs money to advertise)
• Accesses a niche of readers - a community, a demographic, a type of customer (think fitness magazines or gay resources - they self select for a particular reader)

On the other hand - online seems to do the following:

• Facilitate research of competitive choices (what service should I use. . .?)
• Price comparisons of related businesses and their services
• Create a buying opportunity NOW (like an online shopping cart)
• Allows for direct feedback on products or services in an interactive way

What has thrilled me was a session of "Business Web Basics" with my friend and client Ann P.  Her business, Premazon Internet Consulting www.premazon.com  took a complex web of information about search engine optimization (SEO) and made it comprehensible.  I didn't become an SEO expert, but I did become an expert in understanding what my SEO expert should do for my & my client's sites.  Thanks Ann!