Choices

"Two roads diverged in a wood, and I--I took the one less traveled by, And that has made all the difference." - Robert Frost

When considering options in your business and your life, realize that it is not the "big" decisions that make the difference, but all the accumulated smaller decisions. Make sure you evaluate not only the choice of the moment, but the impact of the choice down the road. What will clients, employees and competitors think of your choice? How will it impact the way you deliver your products or services? So take a moment and reflect.