The Day before

The day before the 4th of July (the 3rd - obviously) was busy in retail food and bikes for sure! Really moved through the customers. It is interesting to see the focus on value rather than price. Those who are looking for price may be disappointed, but true value comes from quality. For small business, we need to constantly strive for the value not just the price point. I would pay $4 for a great cup of coffee, but not $2 for a lousy one (or at least I would never be back.) What is your value proposition? Are you capitalizing on the holiday?