Holidays provide ample opportunity to make sales when you are in business. Many people may be off, but they may also be looking for an opportunity to spend their money! Make sure that if you have goods or services which may be in demand during a holiday - be available to take it. Re-evaluate if you should be open or closed. If you are closed, could you do something which would advance your business? Take an extra bit of time with your team or your key customers. Have a BBQ, host an open house or incorporate the celebrations into your business life. Happy early Independence Day for those who are reading from the US!
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