The Art of Pitching

Pitching clients is one of the hardest things that businesses can do.  The secret to a good pitch:

• Practice, practice, practice
• KISS - Keep It Simple Stupid
• Short & Sweet
• Give a take-away

If you can get down what you do to a short "elevator pitch" and avoid buzz words, generally you can get your point across.  Trying to cram too much it will just cause their eyes to glaze over.  Also, make sure they can take something away with them beyond your business card - they will look back at it and see more than what you said!