How do you make your "dollars" heard? Do you make sure that when you spend you shop local? What about your demographic? Do you know the power it holds? I know I try to. One of my clients has a cool partnership with Enterprise Rental Cars. When you log in to www.enterprise.com on the landing page you will see in part 3 an "Optional: Coupon, Customer, or Corporate Number" if you put in the box below the following code#: NAVIGAY, and then it will ask you for the PIN on the next screen, you will input: NAV - you will get an automatic 10% of whatever the best deal is that Enterprise is offering! So if you are allied to our community, make your dollars work when traveling. Want to know more about the project - it is www.navigaytour.com. There are some cool guidebooks have in several markets - Philadelphia, New Orleans, Chicago, San Diego, Los Angeles and potentially Austin! So I am just passing some savings on to you. What do you do to promote to specific communities or to build customer loyalty? This is a great example and I hope you might share more with me!
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