Friday, October 16, 2009

Cost of Advertising

Does anyone else do media buying or advertising buying? I came to a shocking realization about advertising today - particularly print advertising. You are not really paying for the ad, you are paying for the sales people of the magazine/newspaper or whatever. It is RIDICULOUS what it costs to advertise! You might think that you are paying for a number of impressions to consumers, but what you are really paying for is the cost of running a publication - mostly the costs of staff. Actual production cost of newspapers, magazines and other communications is dropping as there is downward pressure on printers. Why do I say this? Because I am amazed at the lifestyle provided to many of those in advertising - having worked with clients in the field. I also say it as a consultant and marketing / advertising professional. Have we overvalued certain skills in our economy? Have we been attracting some of the brightest minds into jobs which don't create much, but actually work simply to drive our insatiable need to consume? Does your business advertise? If so, how do you make it affordable for you or your clients?

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