Wednesday, July 8, 2009

Ancillary Jobs & Supporting Roles

When looking to their own business, entrepreneurs often make the mistake of thinking they are the sole reason for its success. This is often wrong.
What provides a level of freshness and resilience to a venture is differing perspective and diversity. Make sure in your operational team you have diversity - not just in ethnic categories but things like age, gender, sexual orientation and spiritual views. These provide insights not simply for the business but also the customers.
Remember as well that many of these jobs are not the flash of energy that brings a lot of attention to your "store" but rather communicates the competency and excellence. These "ancillary" or supporting roles are key times when you have the ability to differentiate from your competition.

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