Being a decisionmaker for small business has benefits and liabilities. I find it interesting that as I work with marketing plans and advertising solutions, I become viewed as a "one stop shop" for sales members of all kinds of publications and advertising resources. Deadlines continue to march forward in print publications and new products are released. Many of these sales members look to me to bring them results. Last time I checked, they were the salesman - not me.
I can even empathize as one of the sales people for a product. Times are hard and finding the right "sell" which will convince an advertiser in this economy to spend money, that has value. As I look at both sides of the issue, it is clear what does work - relationship building. It is equally clear what doesn't work - pressure.
About Me
- BlackMarbleConsulting
- Seal Beach, CA, United States
- Over the last five years, Black Marble Consulting, LLC, has helped its clients raise money for funding and growth. Further, his current focus has been in helping small businesses become more efficient in their operations and marketing resulting in additional profits and margin. Recently Seth was named one of Philadelphia Business Journals Top 40 under 40 in May 2006. Since 2007, he joined the board of directors for the Seal Beach Chamber of Commerce focusing on government & public relations and is the current President. Having won multiple business plan competitions and written dozens of plans, Seth creates winning documents from single owner businesses to small & midsize firms. Before starting his own ventures, Seth distinguished himself as acting regional marketing director for Sodexo, USA’s Mid Atlantic region, where he managed $200 million in account volume. He has been actively involved in non-profits, particularly in the areas of alcohol/drug abuse, LGBT fundraising and Chambers of Commerce from 1990 to the present. Areas of passion include reading, physical fitness, cooking and world travel.
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