Tuesday, September 15, 2009

Creating excitment

When working with businesses, it is critical to not only understand the product or service, but you have to be an advocate for the industry. When working on a business plan for Diabless fashion on Melrose Ave. in Los Angeles I had to understand the nuances of women's retail and how clothing is selected, designed and imported. It was a fabulous education which has subsequently helped me connect other insights for clients.

One of the most powerful steps in being a consultant is to be excited and enthusiastic about the business. If you don't want to help the client, why are you working for them? Enthusiasm breeds yet more energy and drive for the client. They reflect and amplify these emotions not only among their own team, but also to their customers. So go ahead, get excited!

No comments: